La Mohammed, La Mecca

Many people believed and spread the rumor that the swirly Coca-Cola when reversed and read from left to right - said - "La Mohammed, La Mecca", which translated to 'No Mohammed, No Mecca'. To counter-balance the negative effects of these rumors, Coca-Cola in the late 1990s got these allegations reviewed by a special committee comprising of authorities from Saudi Arabia, Ministry of Islamic Affairs, Ministry of Trade and Ministry of the Interior. The committee refused these allegations and so have several Muslim clerics. And Coca-Cola as further proof, got the allegations refuted by the Grand Mufti of Al-Azhar, the detailed statement of which is provided on the company's corporate website.

Video Games Based on the Bible

We all have played video-games as children and as adults. And to tell you the truth, I wasn't really surprised when I stumbled across video-games based on the bibles such as "The Bible Adventures featuring games such as Noah's Ark, Baby Moses and David & Goliath". If you have come across similar video-games, please do leave a comment...

The Eleventh Commandment

My book, The Eleventh Commandment - An Introduction to Religio-Marketing, explores the two approaches to Religio-Marketing. On the one hand, we see how marketing concepts are being used to market religion as a product and on the other hand, we look at how religion and religious levels of individuals drive marketing behaviors.