My book, The Eleventh Commandment - An Introduction to Religio-Marketing, explores the two approaches to Religio-Marketing. On the one hand, we see how marketing concepts are being used to market religion as a product and on the other hand, we look at how religion and religious levels of individuals drive marketing behaviors.Wednesday, August 5, 2009
The Eleventh Commandment
My book, The Eleventh Commandment - An Introduction to Religio-Marketing, explores the two approaches to Religio-Marketing. On the one hand, we see how marketing concepts are being used to market religion as a product and on the other hand, we look at how religion and religious levels of individuals drive marketing behaviors.
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