Lets explore the world of Religio-Marketing

Lets explore the world of Religio-Marketing

Thursday, August 6, 2009

La Mohammed, La Mecca

Many people believed and spread the rumor that the swirly Coca-Cola when reversed and read from left to right - said - "La Mohammed, La Mecca", which translated to 'No Mohammed, No Mecca'. To counter-balance the negative effects of these rumors, Coca-Cola in the late 1990s got these allegations reviewed by a special committee comprising of authorities from Saudi Arabia, Ministry of Islamic Affairs, Ministry of Trade and Ministry of the Interior. The committee refused these allegations and so have several Muslim clerics. And Coca-Cola as further proof, got the allegations refuted by the Grand Mufti of Al-Azhar, the detailed statement of which is provided on the company's corporate website.

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