Let me first start with the definition of Islamic Nations - Islamic Nations are nations which fulfil atleast one of the 2 criterias - (1) The State Religion is Islam, and (2) The Nation has 50% or more of Muslim population. The country which fulfills either of or both these criterias is considered an Islamic Nation.
At the moment there are 57 registered OIC Nations (OIC stands for Organization of the Islamic Conference). Conventional marketing is fine in these nations, however, owing to the emphasis they lay on religion in their everyday affairs, we can't just rely on the 4 P's to sail through.
Hence, let me elaborate the 8 P's of Islamic Marketing:
1. Product
2. Price
3. Promotion
4. Place
5. Politics
6. Public Opinion
7. Preacher
8. Prophet
Explanation commences in subsequent posts.
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