Lets explore the world of Religio-Marketing

Lets explore the world of Religio-Marketing

Saturday, October 24, 2009

There's a New Saint in Town - Saint Juice

Religion has always been used for selling food and clothing. But this is probably the first time when I've seen religion being used to market "juices" in India (though admittedly it has been used to market colas for a long time. Mecca Cola and Zam-Zam Cola are a case in point). Interestingly, they have named the brand as "SAINT Juice" and if the religious connotation is not clear from the name, they have also supplemented it with the tagline - Juice the way God meant it to be. Also, the advertisement is really effective since it gives the feeling of unadulterated, pure and natural Juice - just the way God intended, before mankind decided to pollute it.

No comments:

Post a Comment