Word-of-Mouth

Lets first start by talking about Word-of-Mouth advertising. Word-of-Mouth refers to one-on-one advertising, communicated either orally or written. It is highly personalized and forms an important form an important form of promotional tool. Word-of-mouth usually follows an experience with a product or service. In religious marketing, word-of-mouth plays an important role in the consumption of religious and other general products. For instance, in the case of religion, most advertising usually takes the form of word-of-mouth. Be it the Christian missionaries who propagated their faith with word-of-mouth or we consider the 'Lord Ganesha drinking milk' case in India. Even before, the official news hit the media, throngs of devotees had gathered outside the temples to witness the miracle. This was owing to the power of word-of-mouth advertising.